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OCT 8-12, 2012


Primary care…

Is the underdog. Is undervalued. Is misunderstood.  Is antiquated. Is dysfunctional.  Needs a makeover.  Could use a LOUD cheerleading section.

Primary care…

Is brimming with hope. Is timeless.  Makes communities healthier. Is team-based care. Is the future of health care. Is THE place for higher quality care and lower spending.

Primary care has been grasping for a voice in the conversation. It’s silenced in medical schools. It’s ostracized in society. It’s undervalued by the financial powers that be and our system of health care payment.

What does primary care WANT to say? What does primary care NEED to say at this historic moment? Primary care needs a voice – it needs your voice. What should the media, the health care system, payers, Congress, medical educators know about the true value of primary care?

This National Primary Care Week, voice the value of primary care in the health care system and in all of our lives.

Express it in pictures. In video. Or in words.

And then most importantly, spread the word about the need to give primary care its voice.


Here’s How:

1. Download and print the PDF for the “Primary Care…” signboard.  If you can’t print in color- or can’t print it out at all- no worries.  You can use any sheet of paper.

2. Write your message. Not sure what to say? Click here for some inspiration.

3. Have someone take your picture, aiming for a head and shoulders shot but feel free to get creative.  The important thing is that the message is clear and visible.

4. Get it to us!  Upload it using the upload bar on this page. Tweet it using the hashtag #voicesforpcare.   Or email it to us at





Campaign Image ALT updated

Lend your voice to primary care

Because My Health Can't be Defined by Billable Procedures

Jenette Restivo

Primary Care is Being Rebuilt for YOU

Dr. Andrew Morris-Singer

What's YOUR Story?

Uyen Doan

Innovation is Happening Right Now. At Iora Health.

Dr. Andrew Shutzbank

Treats the WHOLE Family. Not Just the Symptom!

Shultz Family

Is Public Health

Catherine Rizos

Melissa Gillooly and her mom

Melissa Gillooly

Primary Care

Primary Care